The Finery Report
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9th November 2020
The power of influencers in digital marketing, from fashion to politics - Part 1 —
To become an influencer-thus an agent, one must compete in their field to do as much human labour as possible. To put it simply, the field is the social media platform where one can post digital content as the labour. The expected results are interactions, such as follows, likes, comments, shares and bookmarks. Interaction acts as a currency of power, which means that the audience hands power to the content creator. Those power can be converted into social capital, which then defines an individual as an influencer.